Logo

Our logo is the most recognisable thing STRIDE owns. It gets the most protection.

System

The STRIDE logo has two expressions

The wordmark does the naming. The stripe mark does the signalling, where there isn’t room to spell the name out. They are never used together in the same frame.

Version A

The wordmark

Our primary logo, and the default in almost every case: campaigns, packaging, the site header, the start of every film. It is drawn, not typed — never set it in a font.

Wordmark in StrideBlue on paper
StrideBlue on paper
Wordmark in white on StrideBlue
White on StrideBlue
Wordmark in white on ink
White on ink
Version B

The stripe mark

Three forward-leaning bars, like a runner’s shadow at speed. Use it where the wordmark would be too small to read: app icons, favicons, a sleeve, a social avatar. On a garment it goes clear of seams and zips.

Stripe mark as an app icon
App icon
Stripe mark as a profile picture
Profile picture
Stripe mark as a 16 px favicon
Favicon, 16 px

Sizing

Clearspace and minimum size

Leave a quarter of the wordmark’s height free on every side, so nothing crowds it. Below the minimum size the counters close up — switch to the stripe mark instead of shrinking further.

Clearspace of a quarter of the wordmark height on every side
Clearspace
0.25 × the wordmark’s height, on all four sides
Minimum, screen
40 px wide wordmark · 16 px stripe mark
Minimum, print
10 mm wide wordmark · 4 mm stripe mark
Share of layout
About a third, unless the logo is the subject

On imagery

Put the mark where the photo is calm

Sky, snow, tarmac, plain fabric. Aim for at least 3:1 against the picture. If the image is busy, move the mark — don’t add a box behind it. Keep the placement the same across a campaign.

White wordmark in open sky above a skier
Do — white wordmark in open sky, well clear of the subject.
White wordmark in the bottom-left corner of a road photo
Do — bottom-left corner, on even tarmac and shadow.
Wordmark across snow spray and the athlete
Don’t — across the snow spray and the athlete — the mark fights the subject.
StrideBlue wordmark lost on a dark, textured area
Don’t — StrideBlue on a dark, textured area disappears.

Misuse

Never redraw, reshape or restyle it

Use the approved colours only, and always start from the original files. If you need a version we don’t provide, ask for one.

Wordmark stretched out of proportion
Don’t — stretched or squashed.
Wordmark tilted off the baseline
Don’t — tilted off the baseline.
Wordmark outlined with a drop shadow
Don’t — outlined, shadowed or given effects.

Files

Download the logo

  • Wordmark, StrideBlue

    The default, on white or light photography.

    SVG · 3.3 KB

  • Wordmark, white

    For StrideBlue, ink and dark photography.

    SVG · 3.3 KB

  • Wordmark, ink

    Single-colour print, embossing and stamps.

    SVG · 3.3 KB

  • Stripe mark

    App icons, favicons, avatars and garments.

    SVG · 221 B

One mark, placed the same way on every surface

Campaign with the wordmark top-left

Campaign: wordmark top-left, in the calmest part of the frame, the same corner on every execution.

Next chapterTypography